Be Here Be Now
by Ram Dass

Product image 1Be Here Be Now<br>by Ram Dass
Product image 2Be Here Be Now<br>by Ram Dass

Regular price $19.00

In March 1961, Professor Richard Alpert – later renamed Ram Dass – held employment in four Harvard University departments. He published books, drove a Mercedes, and regularly vacationed in the Caribbean. By most societal standards, he had achieved great success... And yet he couldn’t escape the feeling that something was missing. 


Psilocybin and LSD changed that. Alpert peeled away each layer of his identity during a period of experimentation, disassociating from himself as a professor, a social cosmopolite, and lastly, as a physical being. Fear turned into rapture upon the realization that at his truest, he was just his inner-self: a luminous being that he could trust indefinitely and love infinitely. And thus, a spiritual journey commenced. 

Alpert headed to India, where his guru renamed him Baba Ram Dass – “servant of God.” He was introduced to mindful breathing exercises, hatha yoga, and Eastern philosophy. If he found himself reminiscing or planning, he was reminded to “Be Here Now.” He started upon the path of enlightenment and has been journeying along with it ever since.

Be Here Now is a transport for sharing the true message and a guide to self-determination.

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